THE FILM

 

ALL MAN: The International Male Story journeys across three decades of the catalog’s unlikely but lasting impact on fashion, masculinity, and sexuality in America.  Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree and trend-setting.  International Male reached gay and straight customers alike as it redefined images of masculinity in American culture, generating revenue and circulation in the millions.  


This character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look - at themselves, at each other and how the world would look at them.  This is their story - a modern day fairy tale about a dream that really did come true. 

"It opened the door for a lot of men to be free. Who knew a little catalog company would have such a massive impact on the male identity?" 

DALE JOHNSON, GROOMER